Marketing Service

We understand that renting out your holiday home can be a stressful process. With Cornish Escapes you can relax because we are here to do the hard work for you.

Our marketing service includes photographing and advertising your holiday home, administering reservations and payments and ensuring guests have all the information they need prior to arrival.


Our Marketing Service:

Commission
9% plus VAT

Available 24
Hours a Day

No Restrictions
on Personal Use

Marketing

Welcome

Painting

Decorating

Home Styling

Finishing Touches


Before listing your holiday home, we will work closely with you to make the very best of your home. This may include recommendations for improvements ranging from painting and decorating to smaller finish touches.

Photoshoot

Styling


Once your holiday home is looking ‘wow’, we will arrange a professional photographic shoot. The photographs from which will be utilised on the Cornish Escapes website where your holiday home will have its own individual entry which will include descriptions, photographs, calendar and an online reservation system. (You can see a listing example here). This listing information will also then feature on our reservation affiliates; Airbnb, Booking.com, VRBO, Holiday Lettings and Holidu.


Customer Liaison

Reservations

24/7 Emergency Contact Number

Processing Payments

Maintenance Liaison with your Designated Contact

Guest Enquiries

Local Recommendations


Our friendly, professional customer services team manages the entire booking process from start to finish. We liaise directly with visitors from the outset, managing queries effectively with ease and charm.

Whilst visitors are staying at your holiday home you have peace of mind that the team is available 24 hours a day, offering friendly advice or handling any queries and issues as they arise. We have a great network of established tradesmen to handle any problems that require attention.


Marketing

Marketing


We invest heavily in marketing your property, working closely with a specialist agency who manage the website, social channels and press and advertising activity throughout the year.

A range of effective tactics are applied to encourage ongoing engagement from existing customers and to invite new clientele to the Cornish Escapes brand. If you would like to find out more detail about how we approach the marketing of your holiday home, please go here.

If you are already using your own social platforms to promote your holiday home then that is great, we would only ask that all reservations are made through Cornish Escapes.

SEO


Cornish Escapes has its own website (cornish-escapes.com) and your holiday home will have its own individual entry which will include descriptions, photographs, calendar and an online booking system. This website is actively promoted using professional Search Engine Optimisation techniques designed to increase our search ranking.

Social Media


We use Social Media to launch new holiday homes, highlight special offers, promote blogs and promote events across Cornwall.

Email Marketing


Email marketing allows us to utilise our database of subscribers to share our latest news, the arrival of new holiday homes and special offers.

Pay Per Click


A substantial proportion of our large marketing budget is invested in Pay Per Click advertising designed to drive traffic to our Cornish Escapes website and boost reservations.

Press


We regularly promote Cornish Escapes in the press and this helps improve the visibility of the Cornish Escapes website.


24 Hour Emergency On Call

As part of this package, you are covered for emergency call outs whilst guests are staying in your holiday home.  We are available 24 hours a day for your guests as an initial point of contact. We will liaise with your designated maintenance contacts.


Safety

In order to be legally compliant you need to have copies of your Public Liability Insurance, Landlords Gas Safety Certificate, PAT Test, EICR Certificate and Fire Risk Assessment.

Find out more

01736 796198 joinus@cornish-escapes.com Request a brochure

Our Services:

Services

12%
9%
Reservations - Booking and Payment Processing
Customer Liaison
Marketing
24 Hour Emergency On Call
 
Maintenance Liaison with your Designated Contact
Damages and Claims Processing
 
Housekeeping
 
Property Services - Co-Ordination of Waste Management, Gardening, Window Cleaning, Outside Areas
 

Marketing Service - Frequently Asked Questons

How much do you charge?

9% plus VAT for our Marketing and Reservation Service.

What services are provided for the 9% Commission Contract?

The 9% Commission Fee provides the Marketing and Reservation Service only – this includes payment processing.

The owner is responsible for:
– Emergency Contact services for guests
– Damage Reporting.  Cornish Escapes will administer any   claims processing
– Waste collection administration
– Co-ordination of gardening, outside area, maintenance and window cleaning

These services may be sub-contracted by the owner to specialist service providers.

How do you market my holiday home?

Our own website generates over 50% of our bookings. We also use affiliates such as Airbnb, Booking.com,VRBO and Holidu.

Can I market on other sites myself?

Owners can have their own Facebook, Instagram and Tik Tok accounts for promotional purposes, but all reservations must be made through Cornish Escapes.

Can you guarantee reservations?

Our Business Portfolio Manager will provide realistic pricing and occupancy projections.

Are there any set up fees?

Yes, there are initial fees for Photographs, Staging, Floor Plans and Guest Information folders. These are detailed in our Owner’s Pack.

How often can I use my holiday home?

You can use your holiday home whenever you wish.  We do not restrict or charge for Owner’s Bookings.

How do I make an owner booking?

Simply email our Team and they will handle your reservation.

Can I access the Reservation Calendar?

A log in and password will be provided when your holiday home is set up.  The Owner’s Portal allows you to view the basic information on all your reservations.

Do you recommend weekly reservations?

Many potential guests are seeking flexible arrival days and shorter stays.  This allows them to enjoy split location stays or avoid busy travel times. Our pricing model ensures that you are not disadvantaged by accepting short stays.

Can you help me find a suitable holiday home?

Yes we work closely with local Estate Agents and Developers and we have fantastic local area knowledge.

What do I need to have in place legally to let?

Legally you must be compliant and you will need copies of your Public Liability Insurance, Landlord’s Gas Safety Certificate, PAT Test, EICR Certificate and Fire Risk Assessment.

Do I have to provide Linen and Towels?

Yes – You will need to provide good quality linen, towel bales ( 1 x bath sheet and 1 x hand towel per guest) bath mats, oven gloves and tea towels for your holiday home. You also need to provide mattress and pillow case protectors.

What should I provide for my guests?

We provide an example inventory in our Owner’s Pack for your guidance.

Should I accept dogs?

Many of our guests bring their dogs.  We advise that you consider allowing dogs as it can help to increase your bookings particularly in quieter periods.  We charge £20.00 per dog per week which is payable to you.

Do you take a booking fee?

Yes, the Guest pays a non-refundable £45.00 booking fee.

What happens if my holiday home is damaged?

A level of wear and tear is to be expected.  However, all bookings are covered by an Accidental Damage Protection policy purchased by the guest.  This covers the guest up to the value of $500.00.  This ensure the vast majority of accidents are covered promptly and without dispute.

What happens if Guests need help during their stay?

Cornish Escapes are the main point of contact for guests during their stay.   If maintenance is required we will liaise with your designated contact to rectify any issues.

What happens if a Guest cancels?

We have a cancellation policy in place within our Guest Terms and Condition.  Guests are made aware that a cancellation at anytime would forfeit the amount paid to date.  However, each case is handled individually and assessed by our Team.

Why do I need a Welcome Pack?

We do require all our holiday homes to provide a Welcome Pack for all guests.  We receive fantastic feedback on these and they are a great way to make a strong first impression.

How do you collect customer feedback?

We offer guests the opportunity to provide feedback on departure.

Do you have local offices and staff?

Our Head Office is based in St Ives and our Team Members all live locally and have expert knowledge of Cornwall.

When do I get paid?

Payments to Owners are transferred directly by the 4th of each month via BACS.

What financial information do I receive?

We provide a Monthly Statement itemising all Income/Expenditure and future reservation information.

Should I go on Business Rates?

We advise that you contact Cornwall Council to discuss your particular circumstances. They will be able to provide up to date information.

Get in Touch


Cornish Escapes is a locally based holiday letting agency. We pride ourselves in providing quality accommodation for the perfect holiday experience. We love Cornwall and we know you will too! For any enquiries please do not hesitate to get in touch.

    Complete the form

    You can call our Business Portfolio Team for an informal chat on 01736 796198 - Option 4. Alternatively, fill in this form and we will be happy to send you a copy of our Owner’s Pack for your information.